#MarchForGiants was born in March 2017 with multiple national press articles promoting the campaign in March 2017.View 2017 campaign video
The shocking findings of 2016's Great Elephant Census revealed that the African elephant population dropped by approximately 144,000 elephants between 2007 - 2014, reducing the overall population by a third. Most were killed for their tusks. #MarchForGiants was born as a response to this crisis. It is a bold, global campaign which unites passionate people and brands to raise awareness and critical funds to protect elephants.
“A bold global strategy was needed to increase awareness and socially celebrate those who donate.”
In 2017, #MarchForGiants created the world's first virtual ‘herd’ of elephants. Over 3,000 people, 13 leading brands and celebrities including Ricky Gervais, Elizabeth Hurley and Mark Hamill joined the March by creating and sharing their own personalised digital elephant. Over five days in March 2017 this ‘herd' marched across digital billboards in New York, London, Hong Kong, Manchester and Birmingham.
“ We must act now to protect elephants, before its too late”
The #MarchForGiants campaign had over 38 million Twitter impressions and generated national media coverage, including Vogue and The Daily Mail, that equated to more than 48 million readers. Importantly, it also raised a huge amount of money for international conservation charity Space for Giants which works on the ground in Africa to protect elephants. Space for Giants has already helped reduce poaching by 84% where it works in Kenya.
In 2018 #MarchForGiants will be even bigger. After marching across billboards, the 'herd' will arrive in Botswana to a Summit hosting African Heads of State, who together hold half of Africa's remaining elephants, as well as statespeople from Asia, America and Europe. #MarchForGiants will go directly to the decision makers who have the power to protect elephants.
The world's first digital campaign to link with global advertising screens
All across the globe in public locations
Unique donations made to March for Giants
“For the price of a coffee and sandwich you can help protect an elephant in the wild.” Elizabeth Hurley
Maclaren designed an elephant-print buggy seat liner with proceeds going to the charity.
A global leader in the parenting industry. Maclaren is as passionate about creating products that enhance family life as they are about contributing to social and enviromental causes. As part of The Maclaren Handprint™ programme, they have designed an elephant-print buggy seat liner with proceeds going to the cause. “We are thrilled to be working with Space for Giants to ensure our children grow up in a world where these magical animals exist for our future generations,” says Natasha Saadat, Head of Marketing Services.
EAST's collections of women's clothing and accessories are famous for their natural fabrics and playful designs, they create a relaxed, modern aesthetic. East's design process is an artisanal partnership and celebration of an unashamedly eastern influence. Following their involvement with March for Giants they are creating a bespoke African themed silk scarf which will be on sale in 2018, and the proceeds of which will go to Space for Giants.east.co.uk
“ We are thrilled to be working with Space for Giants ” MACLAREN
The ethical clothing brand designed a gorgeous elephant T-shirt for people to show their support for Space for Giants.
A percentage of all profits go direct to the charitys elephant protection work in Africa. Made by Riley is also planning live fundraising events, including a sponsored spin class, in the near future.madebyriley.co.uk
“ East created a bespoke African themed silk scalf...with proceeds going to Space for Giants ”